Get to Know Me

I'm a Senior Product Designer and Product Design Lead with 8 years of experience designing and scaling B2B and B2C products across SaaS, AI, healthcare, marketplaces, EdTech, FoodTech, FinTech, and advertising.

I work end-to-end—from product discovery, UX research, strategy, and information architecture to interaction design, prototyping, high-fidelity UI, design systems, delivery, and measuring product impact.

At Snappfood, I led product design for a B2B platform serving 20,000+ restaurant partners, built and scaled an 80+ component design system, and led a team of five designers. Earlier, my redesign of Snappfood's CPC advertising experience contributed to 4× CPC ad revenue, +26% CPC, and +28% advertiser spend.

My background also includes Product Management, giving me experience beyond design: defining product strategy and roadmaps, prioritising opportunities, working with stakeholders, managing technical constraints, and partnering closely with Product, Engineering, Data, Marketing, and Operations.

My core areas include:

Product Design · UX/UI Design · Product Strategy · UX Research · B2B SaaS · AI Products · Design Systems · Interaction Design · Prototyping · Product Discovery · Growth · Product Analytics · Marketplace Products · FinTech · Product Management · Cross-functional Leadership

I'm currently open to Senior and Staff-level Product Design opportunities in Europe, including relocation and remote opportunities.